It’s simple: Follow Your Passion.

We founded MIIO Enterprises in 2021 after three decades of travel throughout Italy.  We enjoyed amazing experiences and interactions throughout, reconnected with our Italian roots, and built long term relationships and friendships all along the way.  We worked for over a year and a half formulating a business plan and strategy focused on bringing a diverse mix of products that exemplify enduring Italian beauty and quality to the USA market. Drawing from this deep well of travel experiences, our approach was founded on the utmost respect for Italian craftsmanship and excellence with the goal of building and promoting established, lasting relationships with multi-generational family businesses and creating a unique and exclusive
shopping experience.


Unique and Exclusive

MIIO launched our Jupiter store in late November 2022, bringing unique, artisanal "made in Italy" only products across diverse categories like leather handbags, small accessories, jewelry, clothing, ceramics, home goods, bed, kitchen and house linens, and other select products, which are produced by multi-generational family businesses based in Italy that you typically cannot find anywhere except the streets and alleys of Italian cities and villages.

Our goal is to make our customers feel like the product is truly their own, special and unique, because of the rich story and character of each Italian family business behind them. They also have the ability to customize many of their purchases to create one-of-a-kind items.

It didn’t take long for our customers to recognize the incredible quality, beauty and legend of “made in Italy” products. Already, we have many repeat customers and have received recognition in Jupiter for our unique boutique.  And we really enjoy meeting so many great people, sharing stories of Italy, travel and dining tips and, ultimately, the dedication and commitment of the families behind the Italian businesses we have selected for our store.


Business Integrity

We continuously identify, screen and secure business relationships with Italian businesses that fit our mission and provide the unique and exclusive products MIIO aspires to offer. We have met every single one of our Italian suppliers in person, in many of their factories and offices and throughout Italy, to ensure that the products MIIO sells embody the enduring quality and beauty of Made In Italy Only that our customers now immediately recognize and have come to expect.

As a result, we are able to curate small inventories across diverse product categories so that most of our products can be bought and enjoyed immediately, without the need to wait for a specially crafted
product from Italy.  We hope our exciting selections of beautiful, special items offered in our Jupiter store and on-line will conjure magic memories of your own Italian travels or motivate you to make new Italian travel adventures.  And, of course, to come visit our store or even join one of our special events where we
host one of our suppliers direct from Italy for a full MIIO experience!

Artistic Integrity

Our mission is deeply rooted in respect for the artistry and craftsmanship of these special Italian businesses to guarantee the quality of the products we offer.

Cultural Integrity

Our family has spent over thirty years establishing and nourishing our connections with our Italian roots. MIIO is our way of integrating this rich connection we have fostered into our lives in America and highlighting the relationships we have built with over 25 Italian businesses that produce our products.


It's All in the Name.

MIIO stands for "Made in Italy Only", but it also a nod to the Italian Word “mio”. This possessive adjective is an additional reference to our personal journeys reconnecting with our Italian heritage.

Moreover, it captures the uniqueness and the distinct personality of the products we import. People will feel like the product is truly their own because of the rich story and character of each piece.

We make Italian excellence accessible to the American market by connecting the right American customers that would love and appreciate the unique Italian products

- John Mariano, CEO MIIO Enterprises

Our Founders.