WHO ARE WE
It’s simple: Follow Your Passion.
We founded MIIO Enterprises in 2021 after three decades of travel throughout Italy. We enjoyed amazing experiences and interactions throughout, reconnected with our Italian roots, and built long term relationships and friendships all along the way. We worked for over a year and a half formulating a business plan and strategy focused on bringing a diverse mix of products that exemplify enduring Italian beauty and quality to the USA market. Drawing from this deep well of travel experiences, our approach was founded on the utmost respect for Italian craftsmanship and excellence with the goal of building and promoting established, lasting relationships with multi-generational family businesses and creating a unique and exclusive
Unique and Exclusive
MIIO launched our Jupiter store in late November 2022, bringing unique, artisanal "made in Italy" only products across diverse categories like leather handbags, small accessories, jewelry, clothing, ceramics, home goods, bed, kitchen and house linens, and other select products, which are produced by multi-generational family businesses based in Italy that you typically cannot find anywhere except the streets and alleys of Italian cities and villages.
Our goal is to make our customers feel like the product is truly their own, special and unique, because of the rich story and character of each Italian family business behind them. They also have the ability to customize many of their purchases to create one-of-a-kind items.
It didn’t take long for our customers to recognize the incredible quality, beauty and legend of “made in Italy” products. Already, we have many repeat customers and have received recognition in Jupiter for our unique boutique. And we really enjoy meeting so many great people, sharing stories of Italy, travel and dining tips and, ultimately, the dedication and commitment of the families behind the Italian businesses we have selected for our store.
It's All in the Name.
MIIO stands for "Made in Italy Only", but it also a nod to the Italian Word “mio”. This possessive adjective is an additional reference to our personal journeys reconnecting with our Italian heritage.
Moreover, it captures the uniqueness and the distinct personality of the products we import. People will feel like the product is truly their own because of the rich story and character of each piece.
We make Italian excellence accessible to the American market by connecting the right American customers that would love and appreciate the unique Italian products
Chief Executive Officer
After a 35-year career as an attorney in private practice and later as General Counsel, executive manager and equity partner of several successful companies in the life sciences service industry, John has followed his passion to found and create MIIO Enterprises. John brings decades of business, corporate, finance and management skills in partnership with his wife Laura and son JB.
Founder and Chief Brand Officer
Laura spent 25 years as a Senior Vice President at Lehman Brothers working on the
bond trading desk and several years after Lehman as a marketing consultant for
a hedge fund advisory firm. She then became the proprietor and operator of the Fairmount Country Store in New Jersey for another five and half years. Laura has now followed her passion to found and create MIIO Enterprises, bringing her
finance, accounting, retail and consulting successes and skills to MIIO.
A graduate of the Darla Moore School of Business, JB lives for creating memorable experiences for others. JB started in the luxury commercial real estate business, but when the pandemic struck and commercial real estate collapsed in the United States, he decided to completely shift gears into the fashion industry. With a passion for Italian luxury and “Made in Italy” products, prior studies in Rome and Florence, and Italian travel experiences spanning over a decade, JB has created his own fully Italian made eyewear brand – JB3. In January of 2022, JB moved to Milan and to pursue his masters degree in fashion, experience and design management from SDA Bocconi School of Management, and completed the program in December of 2022. JB brings a unique perspective and understanding of the current fashion market with deep and authentic Italian experiences, and is excited to bring his creative vision to life with his JB3 brand and as part of MIIO Enterprises.